A former synchronized swimmer, designer Eirini Karouzali spent most of her time wearing swimsuits growing up. These “costumes,” with their special details, secure and free moving fit, was the driving inspiration for her brand Maritimum.
Latin for “The Maritime”, as in pancratium maritimum – the “Sand Lily”. This rare and beautiful flower has a long story, stretching back to Minoan Crete – one of the world’s oldest manifestations of man-made beauty. We identify with this flower, as it represents the values we see in the women wearing our beachwear: class, culture, timelessness, romanticism, and elegance.
Maritimum is, at heart, a global resort brand, and emphasizes the sustainability movement to protect the environment- all fabrics are sustainable, in movement with slow fashion.
FULL NAME: Eirini Karouzaki
CITY: Athens, Greece
COLOR OF CHOICE: All shades of blue
ONE THING YOU CAN’T LIVE WITHOUT: My daughter
FAVORITE FLOWER: Jasmine, the fragrance of this flower is everything!
CURRENTLY LISTENING TO: Right now I am obsessed with “The Weeknd”
CURRENTLY READING: Two different books. 1. Frankenstein by Mary Shelley and 2. Everything is f*cked by Mark Manson.
CURRENTLY WATCHING: Netflix (How to Get Away With Murder) And others series too!
TELL US ABOUT YOUR NEW COLLECTION: Fresh romantic atmosphere. It Victorian-age innocence by carefully blooming into a secretive longing for sensuality. Hand-stitched flowers meeting intricate bindings, and crispy corset details whispering hidden intentions. Soft, earthy colours set against sun-kissed bodies, the promise of seduction never spoken but eternally anticipated.
FAVORITE PIECES IN YOUR COLLECTION:
- Lavinia playsuit for hot mornings
- Cheryl Maxi georgette dress for a night walk in our beautiful islands.
- Grace mini dress for girly summer mood.
- Lavinia dress for dinner and romantic dates.
- Nancy one piece for sophisticated, chic, and sexy at the same time, moments.
STORY BEHIND STARTING YOUR BRAND: One dream with a long time of research for creating timeless designs by the best materials and by doing that in the most sustainable way. Starting design swimsuits was natural to me because as a former synchronized swimmer, I passed many hours wearing a beautiful swimsuit. I chose to take swimsuits to the next level and facing them as a piece of art.
My goal is to create collections that will be included by unique pieces that can be worn day and night and accompany our customers to their greatest moments for many years. That is why for ss21 I designed a beautiful resort wear collection!