Muriel Piaser is an international creative consultant, specializing in fashion, public relations and global brand development. For more than 15 years, Piaser has provided emerging markets, designers, and established brands with ideas that not only create new opportunities but also maximizes their potential. As a graduate of EFAP(1994), Piaser made her mark in the public relations world by working for some of fashion’s biggest designers: Jean-Paul Gaultier, Jean-Charles de Castelbajac, Atsuro Tayama, and still Torrente Haute Couture. Maintaining her craft through poise and passion, Piaser’s philosophy is curbed via matching opportunities to the untapped landscapes that wait abroad.
In 1998, she joined the trade show Who’s Next as Sales Manager where she created a “fresh” universe dedicated to young designers. Shortly after, she became the Director of Exhibitions for the notable Prêt-à-Porter Paris tradeshow in Paris, Tokyo and New York until 2011. Chic and charismatic, Piaser has been featured on a band of noteworthy websites including Forbes, V-Mag Spain, Fashion-Daily News, and WWD, with each highlighting her overall skills, talents, and accomplishments.
Launched in 2011, Muriel Piaser Consulting is a B2B structure whose purpose is to offer Muriel Piaser’s services to the greatest actors of the fashion industry. Expert in communication and in lobbying actions, she definitely knows how to find new trends and new talents, what makes her a reference in this constantly evolving market.
Tell us about the beginnings. How did you get interested in fashion?
I must admit that my passion for fashion is innate. According to my mother, when I was a little girl, I was interested in the whole world of fashion and accessories, a real fashion addict! I was fortunate to be able to make it my job. Thanks to the opportunities that I knew how to create and which allowed me to access my dream, in particular by joining the Jean Paul Gaultier house from the start of my career, are then followed by my professional experiences in Trade Fairs, International Fashion Week. For 20 years now, I have had the chance to explore fashion for my profession and thus contribute to the development of brands in their international business strategy.
Is there a precise moment in your life that promoted who you are today?
No, I would say that every day contributes to making the woman that I am, I am carried by passion and daily challenge. I will rather talk about meetings and moments suspended in my life and this also thanks to all my trips which allow me to flourish and offer the best of myself to my network. Each day is a new challenge! The greatest reward for me is having respect for the profession!
You’ve been working in the fashion industry for over 20 years, what is the most important lesson you have learned so far?
Yes, I enjoy the chance to do my job every day and share my expertise with great passion. I would say that for me the most important thing is to work with humility and to know how to question myself every day.
What are the three ingredients every female entrepreneur needs to set themselves up for success?
It is difficult to summarize this in 3 ingredients because it is a mixture of several factors and it depends on the personality of each but for my part these are: Passion, Conviction, Values.
Can you tell us about being a powerful woman in fashion and in Paris? What are some challenges you faced? How did you overcome them?
I have always had a guiding line, values and professionalism that have brought me, and I am very happy, to where I am today. For me it is not a question of being a powerful woman but rather to be respected by her work and this has always been my ambition. It is true that the Challenges have been numerous in 20 years and are not finished because on a daily basis it is about meeting the challenges that I impose on myself to meet the needs of my customers. My philosophy is to solve problems and not put off until tomorrow what I can do today! Maybe this is the recipe for my success! I am also a human woman who respects brands so a mix between business and emotional, that goes without saying!
What women inspire you?
All women inspire me but if I have to choose, I would say my mother who allowed me to be the woman I am.
How do you stay passionate about what you do? Where does your passion come from and what do you do to reignite that energy when you feel it lessening?
I am passionate by nature, I marvel easily and I am very positive. This undoubtedly allows me to question myself every day and to adapt to all situations. I have positive energy, I love helping and transmitting, this is my life!
What core skills do you believe are necessary for success in your field?
I would say passion, curiosity, the ability to adapt, love taking on challenges, working to develop a brand.
All brands dream of Paris, the fashion capital of the world, what is one thing you would say to them?
I will tell them above all to cultivate their DNA, their storytelling, a good mix of product, price and marketing at this time Paris will come to them! Today thanks to the power of social networks, it is indeed possible to acquire notoriety more quickly by building its “Business to Consumer” network, this is a real opportunity and an accelerator for brands!
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